TIDE NFL BRAND LIVE CONTENT -
The time I spent working on Tide was one of my best experiences at Digitas. For P&G, we worked under a unique always-on “Brand Live” structure. This meant that most of our content was created in real time in response to current cultural and social moments.
For the NFL, we were able to monitor exciting moments on the field and off, and then respond with digital billboard content. These billboards went live only hours after each moment occurred. Here are just a few of my favorites.