2017 GMC ACADIA HYPE & INTERIOR TECH VIDEOS
This video was created to unveil the latest model of the GMC Acadia. From initial concept creation and sketches to shooting on campus at the General Motors headquarters in Michigan, to color correction, editing and sound in LA, I was there every step of the way. (Notice the name drop.)
GMC HGTV DREAM HOME
GMC was known for their partnership with the HGTV and we were tasked with creating the content that ran alongside the TV spots. This interactive banner ad was created to show off the GMC Acadia Denali, the car given to the winner of the sweepstakes. Users were able to explore the interior and exterior of the car and all of its stunning new features.
GMC GOLDEN GLOBES SOCIAL
A common challenge with social content is finding a way to stay contextually relevant without overstepping boundaries or forcing yourself into the conversation. For the Golden Globes, we were able to pull this off through tweets that found the perfect balance between product and cultural significance. The clients praised the content, calling it "relevant and witty."