DOWNY BRAND LIVE BILLBOARDS –
On the P&G team, we worked under a unique always-on “Brand Live” structure. This meant that most of our content was created in real time, in response to live cultural and social moments. Each of the billboards you see here were created for holidays or cultural events such as the Polar Vortex.
The July 4th billboard was one of the client’s favorites, they even printed out a large version to hang in their office!