BMH AMERICA SAVES WEEK PARTNERSHIP –
Better Money Habits, a segment of Bank of America, formed a partnership with America Saves Week in 2016. To amplify that partnership, we were tasked with creating social videos that let saving take center stage. To do this, we hired an origami artist in NYC to create his own works of art out of one dollar bills. Then, post production, we sped up the videos to create shareable Instagram content for every day of America Saves Week.
BETTER MONEY HABITS SOCIAL VIDEOS –
The Bank of America Better Money Habits clients came to us wanting short, shareable videos for their social accounts. My partner and I took this ask and brainstormed different ways we could bring the BMH content to life.
After we concepted and sketched out our rough ideas, we contacted artists to find the best fit. This is just one example of how we used a Vine artist to turn an article about saving and budgeting into an entertaining social video.
BANK OF AMERICA ATM SET -
Creating ATM assets is a project that’s unique to the Bank of America team. For this particular ATM set, we were asked to highlight the Bank of America Llama and the alerts feature of the Mobile App. The Llama has a tone and attitude of its own, a little snarkier than BOA. This set was a big hit with the clients, and it gave me a chance to have a little fun with the Llama’s blasé personality.
MOBILE BANKING APP DIGITAL BROCHURE -
As recent as last year, after inquiring about the mobile banking app in branch, Bank of America customers were only receiving an email containing a printable informational brochure. The clients recognized that this user experience could be improved, and they asked us to enhance this material by transforming it into a digital experience that could still be printed at home if the customer desires. After weeks of copy changes, client updates, and design tweaks, our efforts culminated into this sleek responsive design.